They didn’t download Mailbutler because they liked the logo they have a problem - and with this question, we’re making the path to solving that problem as quick and easy as possible. I think it works well because we’re trying to look at the problem from the users’ perspective. Those follow-up work well to get our users back into the product. If I detect that a user didn’t select anything, I repeat the question in another email, and if they still don’t reply, I send them to a more general onboarding. This leads to an increase in the number of users who are active on their first day, or even in the first hour. The goal of the email is for a new user to immediately get more information on what they are most interested in. But because anyone can register for a different reason, we can’t just assume they join with the same goal in mind – that’s why in the first email, I ask them what they would like to know about. Our product offers a suite of features designed to help you with emailing. So there you have it:ġ1 effective onboarding emails that you haven’t seen anywhere before.ĭid I also mention that we have included real metrics like opens, clicks, and conversions? Well, keep on reading to find out what works in SaaS email onboarding. We asked 11 early and middle stage SaaS companies to send us their best onboarding emails. Plus, it’s hard for us to relate to the big guys. In the past, we have showcased many email onboarding examples, and a big chunk of them are from household names like Dropbox.ĭon’t get me wrong, these companies have produced some spectacular onboarding experiences, and we have a lot to learn from them, but looking at the same old screenshots gets boring pretty quickly. I feel you, and I must take my fair share of the blame for this. You roll your eyes up and close the tab, ending your quest for inspiration. You feel so desperate that you do something extraordinary that almost no sane person has ever done before - open the second page of Google search. You want to get some onboarding email inspiration, but all you find on Google are examples from unicorns like Dropbox, Airbnb, and Netflix.
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